Well, we are already nearing the end of 2020 and businesses are slowly recovering from the pandemic. In such scenarios, it is significant to begin making plans to set your business up for the upcoming year. One excellent way to do that is by making the best use of Google Analytics.
In contemporary times, Google Analytics is a significant and great tool for digital marketers. Since it allows you to assess your digital marketing campaign, review SEO performance as well as find out how well your visitors are interacting with the website.
Nevertheless, it is also true that you can get lost in GA easily if you have no idea what to look for. Also, when you have a huge amount of data available, it can be difficult to determine the significant metrics. This post will fill in those gaps and help you make a successful digital marketing plan for 2021.
To know how customers are finding you is something very pertinent in making a digital marketing plan. It is an important insight that will help you understand which marketing efforts are working effectively and which ones need to be modified. With GA, you will be able to check on every marketing channel’s performance that will help you develop a solid marketing strategy. Given below are the top online channels that you need to review in Google Analytics.
In the site content section of Google Analytics, you will come across four significant insightful sub-sections to check, which include All Pages, Landing Pages, Content Drilldown, and Exit Pages. All the top digital marketing companies in the USA and other experienced companies always focus on GA so that they can amplify the online presence of a business to a great extent.
The All Pages provides the list of all the pages on your website which was viewed in a specific date range mentioned by you. On the other hand, if you find any of the pages missing on the date range then that page has not been viewed, or the tracking codes are not perfectly installed on that page. You will also be able to break down the data and check the page views, unique page views, time on page, bounce rate, exit rate, entrances, or page value.
Landing Pages are those pages in the content reports that will offer you the conversion rate. The reason is that several pages can be viewed by a single visit before a conversion takes place. However, there will always be a single page where a visitor lands on. Therefore, if someone landed on the services pages before navigating through the sub-service pages, before a conversion, the service pages will be regarded as the pages that generated conversion.
Exit pages are the final pages that are viewed in a visit. Generally, one tends to see the contact pages or checkout pages in the end, and that is usually where the user journey finishes.
It is very important to know who your audience is before making a marketing plan. Once you are aware of this information, you will know how to make the perfect plan to generate more conversions. That is why make sure to always check the Audience section in Google Analytics, where you will find a lot of insights if you dig deep into those statistics.
Nowadays, a better measurement is the way to bring the best out of your marketing strategy. One should value Analytics and use the tool to its fullest capability for online marketing of your business.