ECommerce sales are expected to increase to about $470 billion by 2024. The figure is higher than the current year, which is about $370 billion. With such tremendous growth, almost all eCommerce stores have to work faster and harder to stand out in the crowd. Hence, it calls for attractive and effective eCommerce marketing strategies. Hence, most of the companies that offer internet marketing services in the USA use the latest eCommerce strategies to boost eCommerce sales.

Think for few seconds- the savvy buyers are using discount codes from apps, following several influencers from social media platforms, going through various promotional emails, clicking to Facebook Ads, comparing various shopping marketplaces, spending millions, and doing lots more.

To attract customers, marketers should make use of advanced marketing trends and strategies that not only help in gaining traction but also help to boost up sales.

Know About the Latest eCommerce Marketing Strategies to Witness in 2021-

The Internet provides lots of effective platforms that help to connect marketers with their existing and new customers. For example, highly informative and good quality content can enhance brand promotion and help customers make the right decision. So, do not waste time; let us check the points below-

1. Content Marketing 

Internet is full of content, starting from funny GIFs to mind-blowing articles and informative webinars to check. Reader spends one-third of their day to get engaged with various digital contents from multiple devices. Content marketing involves making digital materials that will attract, convert, and also retain online users. This eCommerce strategy helps educate potential customers about the type of products and service being offered and knows about the brand nicely. Quality content includes-

• Prove-packed contents that include testimonials and case studies
• Informative contents like webinars and whitepapers
• Interactive and communicative contents like quizzes and surveys
• Instructional contents like videos and blogs

2. Referral Marketing

Though this process is quite underrated, referral marketing is said to be one of the most powerful eCommerce marketing strategies so far. Nowadays, people have become social creatures, and they love to share experiences with others, which is termed as reference. To get benefit from referral marketing, you must

• Encourage people to share more
• Ensure that the sharing is positive

eCommerce marketing strategies are costly; hence it is your responsibility to research and discovers the best one that fits your business. However, experiments can become hectic and tiring; this is why you must take help from a digital marketing company like Fitser that provides the best online marketing strategies to help your business grow.