Should you consider outsourcing your marketing needs or should you rather rely on your in-house team? This is one of the biggest organizational crises that affect numerous startups & big businesses globally. I am pretty sure you already know what outsourcing is, so without wasting any time, let us talk about whether it is a good idea for YOU to delegate certain tasks to outside companies and how it can benefit your business.
Today digital marketing has become crucial for any modern brand that wants to thrive in this competitive business environment. This requires meticulous planning, developing the right digital strategies and adopting effective tactics. Of course, you may try your best to do it yourself but there is a high probability that you will not achieve the desired outcomes or potentially damage your organization, in case you are unable to implement the best practices.
Moreover, all this will take time and LOTS of it! When you manage a business, time is an inexpensive raw material. It’s up to you to decide whether you want to spend that time focusing on tasks your team specializes in or marketing your brand? When you outsource your company’s support functions to an established agency, you will not only get some on-the-ground knowledge but a number of other benefits as well.
Here are some key reasons why you must outsource your digital marketing and make your business grow in 2018:
Why are we talking about money first? The reason why it is on the top of our list is because we understand how important the budgets are. So how much will it cost you? Well, it totally depends on company capabilities on whether you outsource completely or just a part of it. You will be able to outsource the task of an entire team to the digital marketing service company for less than the cost of a single in-house marketing staff. If you compare the quality, scope and costs of having a team of professionals vs. one employee, you will realize why the latter is the better option for your business.
This is a no brainer! By outsourcing, you will instantly gain easy access to our industry expertise and knowledge gathered over the years. An established agency will always remain up-to-date with the latest industry trends and will constantly discover new tools to help you achieve your business goals. They will not only evaluate and identify exactly where your money needs to be invested but also guide you through the numerous subcategories like SEO, PPC & social media to have the maximum impact on your brand.
Imagine this: You have decided to deal with your marketing and branding issues yourself with either your existing in-house staff or hire a professional. Everything seems to be going fine but what happens when they take a leave, get sick, go on a holiday or even resign? Your digital marketing efforts suddenly come to a halt. In our experience over the years, we have observed that when it comes to digital marketing, consistency is the key. When you outsource to an agency, you will be rest assured that no matter what issues you face with your in-house staff, your marketing efforts will remain consistent.
Digital marketing is not ‘one-and-done’ effort. A responsible team of experts will continuously optimize your marketing efforts because that’s their job. Your visibility is their branding as well. And when your optimization increases, you will significantly lower any risk of stagnation as the agency will always stay focused on delivering the decided end goals.
Internet strategizing is not as easy as it might sound. You need different professionals for each specific task. You need to begin with a website designer to create your online portal and a web developer to deal with the functionality. You will need a couple of writers to develop content and an SEO expert to optimize it for search engines, distribute on social media and send Email newsletters regularly. And of course the most taxing of all, design a plan. But outsourcing would get you to work with a team of top-tier talent without you spending any time or money on their training.
At Fitser, a complete digital marketing service company and we have a team of professionals who specialize in different areas like:
So if you plan to make 2018 the year your business penetrates new markets and reaches new heights, irrespective of your in-house staff strength, there is no better option than to sub-contract marketing. With our proven track-record and rich experience, Fitser is your perfect partner for all the digital marketing needs of your business.