Are you thinking about a new SEO strategy? Searching for new ways to get ahead of your competitors? Here are the best SEO trends that you need to know to take your business to the next level in 2020.
The new BERT algorithm of Google launched in 2019 received a lot of attention. That is why every SEO professional is giving their best efforts to understand BERT’s requirements so that they can learn to optimize it. In other words, it means to reevaluate the user access points to search plus align content with that. It is significant to check the mechanics of how something is crawled, indexed, and served in various search settings. When the users have more alternatives about searching information, the SEO professionals will be required to consider the primary elements of sound architecture and content delivery. Google has taken a big leap with the introduction of BERT into the ranking and featured snippets algorithm. In other words, it proves that search results would be based on intent matching instead of completely string matching in the current times.
It also implies that content will be required to be more about user intent than just strings that a user may search. According to digital marketing experts, there are chances that keyword research tools may become irrelevant with the fundamental data set for content creation whose source is suggested queries. This is something that most search engine optimization companies in USA have started to follow in recent years.
It is still believed by the experts that content has been and still will continue to be the lifeline of search engine optimization. To succeed with your SEO strategy in 2020 and the succeeding years, it will be essential to write relevant and valuable content. Even though there are still web pages with poor content that have good ranks, but the time is coming when only the good content will get the chance to stay at the top.
Hence, digital marketers have the goal to only work with the best content to achieve the requirements of the search engine’s algorithm. The time has come to focus more on the topic rather than on the keyword. Making a content that discusses different subjects related to the keyword, but not entirely focused on it should be the contemporary approach of the marketing professionals.
It is also pertinent to keep in mind that covering the same topic repeatedly from different angles will only hamper the marketing strategy. In the end, the individual pages will compete with each other when it comes to the search engine results pages or SERPs.
Expertise, Authoritativeness, Trustworthiness (EAT), and the company’s complete reputation and the authoritativeness of the individuals publishing content on behalf of the company will continue to be checked by Google in 2020. In other words, companies with a bad reputation and service problems will face tough times to reach their target audience.
The trust issues are not only related to the bad reviews and feedbacks, but also associated with the technical and security issues on the site.