One who has even a little bit of knowledge about link building knows how critical the entire process is. This is because, the inbound link is a decision made by the website that is linking with you and you do not have complete control over it. Inbound marketing tactics require dedication and the realization of truth that when you talk about SEO, success cannot be achieved overnight. Here, we would discuss about link-building steps for boosting the off-page SEO.
Important steps to build tactics for link-building
1.Hundred per cent genuine websites:
You should remember that websites from which you are getting inbound links should be genuine. Links generated from spammy sites bear no relevance. There should be no broken link.
2.Submission to website directories:
This is one of the least known link-building tactics which you have full control over. This strategy has the least number of SEO mojo. Inbound links from the website directories may not have lots of authority. The ease of submitting your website to them for jumpstarting the efforts to build links make it completely worthy.
3.Link bait or content creation:
Another tactic for link building upon which you have a full control is your capability for the creation of remarkable content. The quality of the content should be such that audience would want to link with it. However, there is a little difficulty. Historically, such contents are called by the name of ‘link bait’. Definition of such content is that they are created with the aim of goal generation. It absolutely does not mean that link bait content is of bad quality.
Add value into your ‘link bait’ content for your target audience with viral videos, infographics and research data so that your content gets shared, have more followers and likes.
4. Submission of news releases at distribution services:
News or press releases can be outstanding medium to highlight upon the new services or products of your company. In addition, press releases have many SEO benefits. Each time, your press release is distributed by some wire service and syndicated at a website, you get an inbound link. If a website picks up the story released by you and do further researches on it to make it their own story and publish it at their website, you get more valuable inbound links. For this, you can even select from one among the list of reputed link building services.