When people ask about website landing pages, main concern remains around the lead and traffic generation. Landing pages act as a significant tool to serve the mentioned purpose however you should take care of generating a high-quality landing page. It is a tricky subject. Just like a great meal is prepared through a great recipe, perfect landing pages are crafted out of good elements. Some of the significant factors that help in the generation of a perfect landing page are as follows:
A Compelling Headline
A food dish that looks great, tastes great. A good presentation entices people for trying out a new dish. Same thing goes for the headline of a landing page. A compelling headline entices people to go through the content of your landing page.
The compelling headline should directly refer to a service or a product. Such kind of a title focuses upon your company profile. This kind of a headline is called active in the sense that it compels people to take a decision. For example, the words like get, build, launch, pledge, unlock, give and invest are some of the words that persuade people to take an active decision.
In addition, you should write a short and catchy title. Adding a small sub-header may do wonders to a lengthy heading.
Bunch of Outstanding Benefits
The attention period of internet audience is notorious for its short life. Thus, the content should focus upon benefits of products/services. Along with this, the landing content should highlight the special offers for special occasions. It is prudent to use bullets or numberings to mention the main points rather than writing them within longer paragraphs.
You should try to make the landing page content more interesting. For this, you can add videos or images to spice it up.
Short and Catchy Webform
An in-built webform can serve the purpose of digital marketing in a good way. It should include the following field:
This type of a short webform attracts the prospects to fill it out. You will certainly gain valuable information. Ecommerce websites can utilise such information in their favour to send their festive offers to prospective buyers. In addition, if any new collection is launched, the company can send the intimation to its targeted audience.