The most popular and common topic in the entire world is the Coronavirus outbreak. It is not just in your phone conversations, but also in current digital marketing strategies, social news feeds; its impact is being felt in every aspect of our life. In such scenarios, the companies in various parts of the world are releasing coronavirus supporting landing pages plus sharing updates about the lockdown restrictions.
Well, we are talking about how it is wise and proper to write about it. Irrespective of whether you are a content marketing professional or a copywriter or even a blogger or SEO, it is significant to adjust your writing techniques to the coronavirus pandemic’s reality.
From using the right kind of voice to ensuring the accuracy of facts, this post will tell you about the important copywriting guidelines that you can focus on while writing during the coronavirus outbreak.
If you observe, the top digital marketing company in USA that is managing the reputed companies’ website has adopted a different attitude to customer interaction during this pandemic period. It needs to be remembered that content that you are producing should be relevant to the current situation, should be useful, plus it must be sensitive. For instance, if you own a business trying to sell a service or product, it is wise to avoid scarcity driven content like ‘Order now, before it’s too late’ or ‘Book now’ or similar kind of marketing slogans. The reason being that this kind of approach won’t settle with the consumers at this moment. People are already worried about their health, job, and career conditions. Hence, it is essential to modify content strategies to match the present circumstances.
It needs to be understood that due to the coronavirus hit, many plans and goals have been postponed entirely. Hence, if you are a freelance copywriter or a business one, it is wise to go through the automated emails, social media posts, and scheduled press releases to make sure that you are not suggesting to people to attend events that are not happening anymore. It can be visiting a facility, participating in an activity, or any other event because it is no longer safe. It is also significant to stay alert regarding the latest coronavirus updates because it will help produce content in the days to come.
The tone of voice is a very significant factor in copywriting. There is always a power in words chosen in writing a piece. Hence, the tone of voice should be kept in mind, especially in this coronavirus pandemic situation. So make sure to choose your words wisely because the last thing you would want is to sound insensitive. Even though a casual tone and puns are a standard way to address things in your company, it would be better to dial it back a bit for the time being. Positive words can uplift anybody’s mood which can also motivate them to buy a product or service. At the present moment, content should be about spreading positivity and awareness with an intent to bring a better change in the lives of people.
Last, but not the least thing, is that it is imperative to maintain high standards with writing quality. It needs to be remembered that the job of a copywriter is essential now. The power of words can uplift, inform as well as support the public in this crisis. Therefore, remember to double-check the facts, focus on being sensitive, and be empathetic with your words, have the work proofread by someone else, and, most importantly, don’t stop writing at all.