The accurate colour combination is crucial for designing an alluring website. You may hire up a web design company or design it yourself. Nevertheless, you need to see that colour of your website should synchronise with the concept. Your targeted audience appreciate a high quality, professional website thereby enhancing the click-through rate and the average spent-time. They would shun an aesthetically dull website, altogether. If you have chosen an appealing colour scheme for your website, the bounce rate would also decrease.
Colour theory explained
If the web designer is well aware of colour scheme theory, he/she can design an appealing website. If you carefully examine the colour wheel, you will understand the fundamental principle that is governing the colour scheme theory. The colours are grouped under three headings namely the primary, secondary and tertiary colours. Based on this principle, the colour theory then makes the stratification of the colours.
Optimum utilisation of colour scheme for websites
You can combine various colours to give an optimal appearance to your website. You can take the help of colour theory to give a harmonious and sober appearance to your website. If the chosen colours were too much dark or bright, it could distract the audience from the web content.
The significance of colour choice
The significance of colour design originates from human propensity to recognise colours. Colour helps to express messages, create new ideas, generate certain emotions and spark interest. Certain colours evoke certain emotions. Take for example, when you individually deal with colours red, green, the red goes as the sign of warning, and green goes as the sign of permission. When you use both of these colours in combination, they signify the theme colour for the Christmas.
Selection of colours for websites should be done cautiously. The colours should strengthen the website and your brand. Sometimes those colours that work wonderfully individually do not do well when used in combination. Colour scheme is a combination of art, science and custom. When you consider every aspect of the principles of colour scheme, you can create an outstanding website design.