A website is an online avatar of sorts if you think about it. Sites are made for all kinds of purposes- to represent businesses enterprises, companies, to promote services rendered by a person or a collective, and so on so forth. So, in a way a website is an extension of one’s self or services. A lot of start-ups catalyse their business into an easily recognisable brand with some of the most intuitive web design Australia has seen. Knowing how to capitalise on the opportunities that tangible visual medium presents to you can help you push the envelope, as far as business networking is concerned.

Web design has gone behind merely employing attractive real-life images, using vibrant colours and mobile-friendly builds. Web designers must go beyond the standard conventions and think outside the box imperatively to make the most of the web2.0 zeitgeist:

The responsiveness basics

While many newer aspects require immediate attention, the responsiveness of your website is still paramount. Developers and site owners may often notice that a menu style or transition effect that works on the desktop version, does not work on the mobile version of the same. Experimentation and optimisation of the mobile and desktop suites.

Actionable analytics

Analytics pertinent concerning a website apparently involve the traffic to the site, the coverage of the target demographic, the response from the target demographic, etc. It even tells you specific information about which age groups or which geographic region are interested in your website or product. Evaluating analytics from Google Webmaster Tools and the likes allow you to infer what is working for the website’s appearance and what isn’t.

Content curation

Your website should leave no stone unturned concerning content. Content means engagement. The more users engage with your site, the better the online presence of your website. Updating fresh content keeps the visitors and patrons coming back! This is also a prime reason why a lot of business sites have started including blogs as well. Blogs are an excellent way to generate fresh content periodically. Also, showcasing the best of your content in a way that remains visible to all and sundry is a superb way to rake up page visits.

Mental imagery

When the concept of websites had first emerged, and pundits from the world of design, advertisement, and marketing had weighed in on how to utilise the new, digital platform, one of the first few pointers they shared was the impact that colours and pictures have on our psyche. Down the line, the psychological effect of colours and images got downplayed to make room for out-of-the-box design and colour schemes. However, designers nowadays are once again getting back to the basics of introducing flat colours, intuitively hand-designed graphics, and easy-on-the-eyes overall design.

Developers and designers like Fitser and the likes are showcasing some of the most revolutionary ideas in web design Australia has seen this year.